Marketing Manager at Techex

What are we looking for?

Techex is seeking a dynamic and high energy next generation Marketing Manger that will plan and deliver all elements of Techex’s marketing strategy including the execution of ongoing brand management, digital marketing, and account-based marketing strategies during a phase of accelerated growth and company transformation following significant investment into the company. 

A key function will be to use the above research and insights to drive account-based marketing efforts including content lead marketing. This includes working with subject matter experts in and outside of Techex to create and curate a regular stream of content to support brand and customer acquisition strategies. 

Who are we?

Techex is a UK based global leader in innovative IP and cloud broadcast solutions and software. Trusted by premier global broadcast and media customers with their most valuable live workflows, Techex transports and transforms the highest value live video over IP and in the cloud.

We both build our own software, and partner with world-class technology companies who share our mission to pioneer the way IP and the Cloud are used in close collaboration with our clients.

Techex are entering a phase of accelerated growth following significant private equity investment, we are evolving and developing our talented team of experts whilst continuing to grow and expand Techex geographically and build on the strong customer relationships we already enjoy.  This is an exceptionally exciting time to be joining Techex with scope for great impact across the organisation.

The Role

• Maintain and enhance the company's brand image and reputation by ensuring consistent messaging and brand positioning across all marketing channels.
• Plan and execute Techex’s digital marketing and marketing led customer acquisition strategies.
• Coordinate the origination of regular content to drive marketing activities, whether curated, contracted, and/or created by the SMEs within Techex
• Collect and analyse data from various marketing channels, including digital campaigns, social media, email marketing, and website analytics.
• Conduct market research and competitor analysis to identify industry trends, customer preferences, and potential targets.
• Collaborate with product teams to develop marketing plans for new product launches, including product positioning, messaging, pricing, and promotional strategies.
• Develop and deliver measurable Account Based Marketing campaigns.
• Develop and deliver creative assets in line with the brand identity across all channels e.g. social media, white papers, internal presentations.
• Manage, monitor, and enhance Techex presence across social media both promoting Techex software and partner technologies.
• Coordinate marketing and branding efforts across all Techex events including trade shows.
• Manage the marketing elements of the CRM system (web analytics, ABM targeting, A/B testing)
• Responsible for managing the marketing budget efficiently, allocating resources to different initiatives, and demonstrating a strong return on investment (ROI)
• Regularly report on key marketing metrics and campaign performance to stakeholders, including senior management

What you will need 

• Creative mindset and demonstrated enjoyment and ability to keep up to date with the latest marketing techniques.
• Ability to translate complex data into valuable insights and understandable terms and actions.
• An analytical and data led approach to validate market and customer readiness.
• Demonstrable track record of deliver successful growth using a variety of CRM and Digital marketing tools.
• A desire to work in a fast paced technically focussed agile environment and a time of rapid growth and change.

Qualifications

• Bachelor’s degree in marketing, Business, or a related field is highly desirable. 
• Demonstrable experience as a Marketing Manager ideally in the Media, Broadcast, or technology industry.
• Demonstrated success in developing and implementing marketing strategies that resulted in demonstrable business growth.
• Proficiency in digital marketing tools and platforms, including SEO/SEM, social media, email marketing, and analytics tools.

Our Values and Benefits

We have just secured the Great Place to work accreditation and our core five values of Integrity, Innovation, Family, Customer-First and Expertise are vital to our success. We seek out individuals who enjoy developing their professional skills and are always learning new things whilst supporting and sharing their learnings with others. 

Techex is entering a period of accelerated growth, so we seek out talented high performing professionals who are keen to scale up with us as we grow fast.

We have a flexible working policy, and you are empowered to work in a way that sets you up to be successful and deliver the necessary impact in your role. This will be a mix of time in the UK HQ in Bracknell, at home and on occasion with our customers or at events.

In addition to competitive salaries and bonus schemes we offer a package of flexible benefits you can design to suit your needs.

• Private Medical or Healthy living allowance
• Life Assurance
• Company Pension matching up to 5%
• Wellbeing support for you and your family (including bereavement, probate and menopause support, access to virtual GP and more)
• Discounted gyms, family savings and discounts
• Cycle to work scheme
• EV charging onsite
• Onsite discounted café and excellent free barista coffee
• Ongoing training and professional development